Every human being is constantly seeking happiness and fulfillment of their own. It is often said that money does not buy happiness, but - many say maliciously - it helps a lot in this research. On this self-evident truth that the solution is based our company offer the problem of human frantic search for happiness. That
through consumption. Consumption of resources, energy, objects, works of art, food, drugs, jewelry, trips and holidays, beauty, clothes, etcetera, etcetera.
It seems that happiness is achieved excelling in any field. Political, artistic, sports, commercial, military, professional.
Each nation then produces a kind of pyramid structure extremely competitive, whose selection is fierce.
The gain resulting from the success of the best, without remorse is spent on generic toys that go under the name status symbol. They are objects that only few can afford: exclusive cars, houses, boats, buildings, paintings and so on, material goods and services. This creates a market, many specialized markets in parallel, which provide jobs, income, prestige and wealth.
Just consider the world: between workers, engineers, merchants, mechanics and related induced (eg fuel, accessories, financiers, insurance companies, driving schools, car parks, fines), thousands, even millions of people rely on their economies' car. Then there are many ancillary activities that revolve around this world, magazines and newspapers, advertising, body, spare parts, vintage cars, alarm system, GPS, tuning, custom-built, car showrooms.
In all these areas, which coexist and have some overlaps, applies the basic law of the lead, stand, excel. In this jungle
modesty is not a virtue. This philosophy
record has serious aberrations which, when added, are likely to make (between a few years) the entire planet completely uninhabitable. Today
show off the cars better and better features, is to entice them to buy a new model, both to keep up the system, which generated, out of date, as it is based on fossil fuels.
To illustrate this concept I would refer to a very specific example. I could talk about Ferrari, Lamborghini, Maserati, Mercedes, Audi, BMW, Jaguar, Rolls-Royce.
Instead I choose to consider the Bugatti Veyron , which is the fastest production car (and expensive) worldwide. With a capacity of over 1000 horses, has a maximum speed of 400 km / h, while the price far exceeds the one million euro.
sifting through the specifications listed by Wikipedia, we note that this supercar has a 100 liter tank, which at best provides a range of 250 km, while at maximum speed (obviously only in circuit) only lasts a full 12 minutes with a distance of only 80 km.
Recently, a sports version of the experimental reached 434.211 km / h. Imagine
those kg / km of CO 2 produces this - in my opinion bad - machine.
All these stories and others, led me to consider the Guinness Book of Records as a true black book consumerist crimes against the planet.
However, the 16-cylinder turbocharged engine of the Bugatti Veyron provides less engine horsepower Daimler-Benz raised, 70 years ago, single-engined fighter in the Messerschmitt Bf 109 under the great Luftwaffe.
As this warplane was produced in over thirty thousand copies, after all the self-destructive human folly, there was good progress with the Bugatti, which will never reach its distribution.
I can not help but notice that the power should be measured in modern kw, instead, the car was still expressed in HP (HP), mainly for psychological reasons: it is equivalent to only 1000 hp 735.5 kw.
So You Like It.
We are megalomaniacs, also consume large numbers.