I saw and I bought it. Apart from the fact that it was the taste of fish, and all that is the flavor of fishing in Japan is almost as good of a real fishing, but the lions was the real reason.
At first glance, the half-liter cartons of tetrapack had nothing special, but better look I saw that the lion was designed in 70's style, like those characters "cardboard" and sharp that they appeared on TV. Those who sometimes had done as a collage. Even the colors were matching the style, with the mane of orange and brown of the body.
At that point, to understand what kind of drink it was, I turned and turned over the package and, besides discovering that it was a "thing" to the taste of fish with the addition of starter, I caught the lion to sleep on one side of the pack and stay awake on the other! On the one hand, Then, along with information on the website , he always appears with a bag of peaches in her arms. It was too cute!
The pack in general, as you will see from the photos, is white with pink fishing parties in conflict, in fact. The product name is
expressed in katakana , "Mamii Piichi Samaa", or "Mammy Summer Peach." 
browsing the site I found that this drink has been ongoing since 1965, but that the lion and other animals of the series (the fishing is just one of the versions) have been launched in '81.
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