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Capaccio!

Here we are talking about stuff with chocolate, in full holiday season. Arrive a bit 'late, as the product is released in Japan in September, sorry: p I
chocolate biscuits protagonists are called "Capaccio." Really, you call me that!
Or better Kapaccho ", according to the current spelling ... but that does not change the absurdity of the name.
This product is nothing more than a simple snack of Lotte, (known Japanese company of crap), made from mini-biscuits covered with chocolate on one side. Its uniqueness lies in the packaging and what it is declared: "New packaging! Chocolate snack in the shape push-pop" ... this reads more or less the header page dedicated to "Kapaccho!" (I note that in my research I found a village called Campania Capaccio )
Ah ah ah ah ah, shape PUSH-POP!! Ok,
.
Anyway, back to the pack, this is practically made 2 packs, a plastic and aluminum laminates, the type of fries, and a cardboard box. The envelope is added to 2 / 3 in the box, while a third emerges from the top of this box, so that it remains open.
But the best is yet to come. The stroke of genius, the great idea, the turning point in the world of snacks during processing it is capable, that is, from envelope-flat box (should be flat as a packet of biscuits) in-box envelope in 3D.
Eeeeh, because doing push-pop * * the packaging is "stretched", in other words bend parts already pre-bent and then gives depth to the box.

The upper part, the part that comes out of the bag, is what should be cut in order to access cookies. Obviously has an easy opening, like everything in Japan.
Once cut, however, remains open ... I'm all casino push-pop and then the envelope is open! There's actually a kind of tab that should keep it closed, but judge from the photos what can serve!











Both side, both under the tongue are the instructions to operate the infernal contraption.
Once you've done everything that needs to be done, the only advantage that comes out is that the box ... standing here, even as an ordinary cardboard box and that's it.
In short, the apotheosis of futility: a quantity absurd material used have the slightest result.
The target is for high school students, employees and housewives in their thirties twenties ... ok, that part of the population and consumerism with more money available.

The flavors available are 2: caramel and almonds, while the design is the typical loud and Baroque design that appeals to the Japanese.
I leave you with television advertising, I must say I enjoyed (although I had never seen on TV).

Image After Brazilian Wax

Christmas Merry Christmas (from Riccione with little snow)


In this world of thieves ...



best wishes for Happy Holidays to all of us.

Recognizable right minister Tremonti. To the left is to choose, do vobis.

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pre-Christmas snowfall in Riccione




Again, in this 2010, Riccione snow up in the sea.
In this respect, I never had those feelings of joyful wonder that many feel the first snowfall.
(See the quote from the movie Amarcord YouTube below).





let alone when, years ago, I found myself forget the letters in a drawer military (Armiro 1942) Uncle Aldo, my mother's brother. One who along with many other young people were sent to Russia by the advent of Mussolini's decision, hoping to earn credits at the table of the peace conference, alongside Hitler now winner of the blitzkrieg. Instead, the General Winter as he had against Napoleon's troops, took the poor and their Italian Alpine one hundred thousand tins of ice.
I never knew Uncle Aldo, if not in the old family photos and stories of Christmas vigils (no TV) my grandparents, his parents. Who, in the absence of any news, we insist on seeing dispersed even many years after the end of the war.
From these stories I have also learned that my grandfather had made for his son's military a pair of spiked boots, a model that later, as a kid, I had the opportunity to experiment with a copy, personally.
nailing was very useful to march in mud and snow, but the low temperature transmitted to the foot through thick wool socks, with a very unpleasant and dangerous effects.
From those times I hate the snow, all snow, even the Swiss, it is a deep imprint child can not be canceled, either by genetic engineering or by stem cell transplantation.
some call this strange feeling like "La forza del destino."
Pines of Riccione, if they could speak, would have the same opinion.

Messages For Baby Book

crisis for everyone, but subject to the advertising Finding happiness in Riccione


In times of crisis (of any kind, everything looks like the economy by the government) seems to think that no one really comes to analyze where this jetsam, which are deep to avoid the mistakes in the future.
In this uncertain situation is still critical and a group of professionals who make good gains.
I am convinced it is the advertising world in general and in particular surveys.
The main search engine (strong their hidden data crops) have started to sell and deliver advertising in a subtle and focused. With thin curious news to deepen, with incredible pictures to see, with shock unreleased movies all at the price of a banner or an advertisement targeted to inevitable betrayal. More subtle and refined of course, but neither more nor less expensive that the minutes of advertising interspersed with increasing frequency in movies or television shows.
At this point I would say that aggression is necessary in advertising by crisis involving a waste, a charge which increases inflation, maybe not immediately, but will have serious effects painful as completely unexpected.
Ebay and other Internet creates bonanza and supply various urban legends, that cause the persistence and spread of stupid behavior.
(When someone causes damage, without having a benefit for himself or for others, then it is stupid).
without fear of violating someone's privacy, let me cite an example of a seemingly harmless perversion internettistica, which is likely to have rather large trains in Romagna.
A smart vacationer discovers the advantages of 'e-mail cc - carbon copy or blind carbon copy - and calls for a brochure in 40 hotels at once, to be able to choose the best price super-mega-extra-cost. Not only does not bother to hide all the addresses to which it made its request, but even forget to put the mailing address where to send the material calls for. This open letter
was my answer.
Dear Sir, Madam,
thank you for your request. Unfortunately, neither we (nor any other that has seen 39 hotels) to send a flyer as we want, because you forgot to enclose the mailing address.
On the other hand we could not send them our brochure also because it has not yet been printed by the print shop where we usually turn to this service.
Come visit our website and also see the price list 2010: Our first concern is to offer similar prices treatment and even better for 2011.
Also if anyone knows who has been on holiday with us here in Riccione, will visit www.tripadvisor.it where you will find some reviews on us (sincere!) of our guests in 2009-2010.
will be much better to compare parts of printed paper, which could not receive.
Regards and best wishes for Happy Holidays.

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A Classic: The Coca-Cola Christmas

to wish everyone a happy Christmas, I can only write a post about what one of the objects of the typical home: The Coca-Cola.
I know I'm a hopeless profane, but the Coca-Cola, in addition to being my favorite drink ever, (I know, I know, I should not say around, but it is so buooonaaaa ...) gives me warmth, when it's Christmas, with all the red lights and those ..*_*



In short, even here in Japan on Christmas feel, and hear from a purely commercial point of view, add! DA from 1 November, the day after Halloween, stores are beginning to appear Christmas trees, even in the local supermarket loser! The music in the background are all a allIwantforchristmasisyou and lastchristmasIgaveyoumyheart and conclude by saying that my boss has just hung one of those urendi babbinatale climbing up the facade of the restaurant. It was quite satisfied, however.

But back to us! (I like Christmas so much that I ended up digressing) In this supermarket

loser, during my usual rounds Scazzi to buy junk food, which by the way is just provided, I see: the Christmas bottle of Coca-cola .
Well, the packaging designer who have designed are evil geniuses ....
They recycled bottles made during the World Cup, the ones that had to be in the shape of soccer ball! The post on the Coca-Cola and the world is this. But if you do not feel like reading it, I'll leave even the photos already posted, so you can directly compare!
As on that occasion, 350 ml for the same asking price for 500 ml, in fact, that day of a standard cost even less! 350ml x 500ml 108yen against 98yen x!
And you thought that does not understand it? The cracked ...-.-
guess in this case showing a ball-shaped ball for the tree ... maybe.


However, the bottle is very pretty, even if the other two versions, and Zero ZeroFree, respectively, with black background and gold, I'm really fescion! The snow that falls on a black background then it is very beautiful in my opinion. Too bad I do not like the taste, then, since I had to throw away money, I bought one that I would then drink.
but I found someone who speaks in another blog, or website, I do not understand, with lots of photos of all 3 versions (plus Fanta). Here's the link: Gouki seishi .
the site of the Japanese cola did not mention it, or at least I have not found it.

Sti designers I admire them very much.